Endemol Shine UK

Sep 30, 2020 | Case Studies, sports

Endemol Shine UK Ltd – The provision of VIP and Executive Coaches for Soccer Aid
2010 – present
Locations: London & Manchester

The challenge

To provide two VIP coaches for each team, wrapped with the Soccer Aid / Unicef Advertising and 4 Executive Coaches for the family and friends of the teams.

The response

Due to the nature of the booking and the Clients requirements a project team is put together which includes a Key Account Manager and members of the operational team. They review the Clients requirements and plan out the drivers hours and routes for the coaches. To allow for the coaches to be wrapped the required to be off the road the day before hire and the day post-hire, again this all needs to be included in the operational planning.

Soccer Aid is an annual charity event that has raised over £24 million in aid of UNICEF UK. The event is a friendly-style football match between two teams, England and the Soccer Aid World XI (formerly known as Rest of the World).

Our VIP coaches are used to transport the star-studded line-up to the biggest charity match in the world. Each event year the coaches are wrapped in the Soccer Aid graphics. Between 2010 and 2018 the coaches were wrapped in the iconic Soccer Aid livery distinguishing each coach with either ‘England’ or ‘Rest of the World’ with their corresponding colour scheme. From the training days to the after-party, transporting both teams was a huge, unforgettable honour.




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